Thursday 7 February 2013

Freia

Mmm, chocolate! Freia was the largest chocolate manufacturer in Norway until Kraft Foods bought the company i 1993. To all Norwegians' relief, the chocolate tastes just as good even though most of the chocolate production is moved from Grünerløkka, Oslo to Lithuania, Estonia and Sweden. This advertising sign for Freia, on top of Thunegården at the square Egertorget in Karl Johan was the city's first illuminated advertising, set up in 1911.

4 comments:

  1. We always try to buy locally, but I'm afraid that our chocolate-making is nothing compared to Europe's. I haven't seen Freia in our markets in decades, though; maybe Kraft doesn't bring the brand to the Philippines.

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    1. If you ever come across Freia chocolate, you should definitely try it :)

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  2. Wow. Classic sign. Glad it is still there.

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  3. Yup, me to! Brings back childhood memories!

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